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by Paul Dughi | Updated Aug. 5, 2022 – First published on May 18, 2022
Image source: Getty Images
If you’re a small business, you may ask why you need a business plan at all — especially if things seem to be going just fine. The reality is that whether your business is lagging, maintaining, or booming, a strategic plan will help you stay focused and on track to meet your goals.
Think of your small business plan like a GPS. When you start your drive, you set the GPS to your destination. If you get off track, the GPS will let you know and help you find your way back. When you reach your destination, it will proclaim you’ve arrived. Your quarter plans and annual plans for your business can do the same.
If you’ve created an annual business action plan, your quarterly plan will be a review to assess your performance against the plan and what you need to revise moving forward. If you haven’t done an annual plan, this is the perfect time to get started by creating a quarterly small business plan.
At the end of each quarter, businesses of all sizes should be doing a financial analysis to determine the health and trajectory of their business. While there’s no end to what you can track, most businesses focus on the fundamentals:
What’s important is to measure performance against your expectations. This information will help you with your gap analysis.
A gap analysis considers shortfalls to understand why you didn’t meet your financial goals. This will help you pinpoint where to focus efforts in the future. These typically take the shape of one or all of these types of analyses:
Where shortfalls exist, determine their importance to your overall operations, and use them as a framework for writing your goals for the next quarter.
With the disruption we saw with COVID-19, every business should also do a business impact analysis. It’s important to Identify potential disruptions to your business operations and the financial impact that can result.
While you couldn’t have predicted the massive disruption to supply chains caused by the coronavirus or the enormous shift to remote working environments, you can measure the impact of other disruptions. For example, what happens if your point-of-sale (POS) system goes down for more than a few hours?
With our increasing reliance on technology and the data volume generated, pay particular attention to your operations analytics.
You may find things you need to implement in your quarterly plan to mitigate financial risks moving forward.
Hopefully, you created goals and key performance indicators (KPIs) for the last quarter. If so, you need to pull them out and see how you did. Were they completed? If so, celebrate. If not, do they need to be adjusted for the next quarter?
Pay special attention to your sales analytics. Revenue is what keeps you in business, so many of your KPIs will likely revolve around it: how well you’re generating it and the efforts you’re undertaking to do so.
If possible, benchmark your performance in key areas against peers and competitors in your industry. It’s easier if a company is publicly traded, and you can examine their revenue figures and public filings. For smaller businesses, check with your trade association or do an online search for benchmarking data.
For example, if you’re in the plumbing business, a Google search can show you these industry averages for an assortment of financial benchmarks to use for comparison.
ReadyRatios provides financial benchmarks for many industries. Image source: Author
With the first few steps out of the way, you should have some idea where you need to improve or grow. To do that, set the KPIs you use to measure success. The clearer your goals are, the easier they will be to measure.
For example, let’s say your goal is to increase your quarterly profit margin by 2%. To do that, you’d need to track revenue, expenses, and margins. In the next step, your action plan will itemize the steps you need to take to accomplish your KPIs.
It’s time to itemize the ways to improve work performance to accomplish your goals and meet your KPIs.
When creating your plan, it’s helpful to use a quarterly action plan template or create a one-page action plan. It can be tempting to create a long list of items to accomplish. Don’t do it. If you put too many quarterly planning goals on the list, it can be overwhelming, and you may lose focus. Find the one, two, or three most important goals and put them on your checklist. If you can mark them as complete, you can add more if you wish.
Once you’ve narrowed your list of priorities, break each goal into smaller action steps. Identify who’s responsible for accomplishing each step and a due date. You can sketch it out on paper, use sticky notes, or use a spreadsheet. Here’s an example.
Quarterly action plan template. Image source: Author
Here’s a simplified example of how you might fill it out. Of course, yours will look different, depending on your goals and action steps.
Quarterly action plan template with examples. Image source: Author
Of course, an even better way to set your goals and action steps would be to quantify everything you can. For example, instead of generating more qualified visitors to your e-commerce site, you might say increase visitors by 15%.
Once you have your KPIs in place and an idea about your overall goals, examine your resources. In our example, you’re going to be spending marketing dollars to attract more qualified shoppers to your e-commerce site. You’ll need to have budget allocated to do it. Besides marketing expenses, you’ll need to make sure you have enough inventory on hand and the additional budget for any additional holding costs.
You’ll also need to factor human resource planning into the equation. Do you have the personnel or resources to launch and manage your marketing campaign? If it’s successful, can you handle the increased volume?
For many small businesses, the idea of a formal business plan can be daunting. It doesn’t have to be. Approach it like a strategic to-do list to hold yourself and your team accountable. If possible, narrow down your objectives, break them down into measurable goals, and keep them to one page. Put it in a place you can review regularly to make sure it remains top of mind.
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Paul Dughi writes about SMB marketing, operations, and leadership for The Ascent and The Motley Fool.
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