The Greenville Area Development Corporation unveiled its first-ever strategic plan for economic development during the organization’s annual meeting Jan. 18.
GADC Board Chairman Jim Burns said the plan seeks to build on previous successes, but more importantly it will guide efforts over the next few years in an economic development environment that is rapidly changing.
Austin-based consulting firm TIP Strategies helped develop the plan, which Burns said has been in the works for the past three years.
GADC CEO Mark Farris said while much of the plan is aimed at improving recruitment of new businesses, the plan also addresses ways to improve support of existing companies.
“We don’t want our existing companies to become another community’s prospects,” Farris said.
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Farris and Burns both said the new plan recognizes the limited supply of industrial sites in Greenville County and offers ways to develop new sites and husband existing sites to achieve maximum impact.
The plan also identifies strategic growth areas in several targeted industries:
Farris said one of the strategies GADC will be focusing on is recruiting firms in cities that have direct flight access to Greenville-Spartanburg International Airport. They will also work to strengthen recruitment of international companies, particularly in Germany where there are already strong corporate connections.
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The plan also calls for GADC to improve its visibility across the region to raise awareness of its mission. Such increased visibility will also support the goal of increasing public and private funding to help underwrite the organization’s work.
Farris explained the plan’s success will be measured by defined metrics based on results.
GADC’s strategic plan success will be measured by results, among them:
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