Gordan Young has designed a decoy product as a solution to a problem encountered by many hunters. These decoys help to hide the hunters, so the deer do not begin snorting to warn other deer to stay out of the area. Submitted
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When River Falls Police Chief Gordan Young is not patrolling the streets he is operating his small business. 
Young has designed a decoy product as a solution to a problem encountered by many hunters. These decoys help to hide the hunters, so the deer do not begin snorting to warn other deer to stay out of the area.
Young’s small business “Pop Up Products” opened in September 2022. The business currently focuses on a hunting decoy that is best used in a tree stand. The device weighs only 1.5 pounds and can be installed or removed in just a few seconds.
Gordan Young has designed a decoy product as a solution to a problem encountered by many hunters. These decoys help to hide the hunters, so the deer do not begin snorting to warn other deer to stay out of the area. Submitted
The decoy is placed in a tree stand and left there year-round, so the deer notice it and perceive it as an existing part of the environment. Since the deer know the object is there, they are then “tricked” into believing the object has not changed when the hunter is positioned there.
The technical use of springs inside the decoys makes the product difficult to build. Young first struggled to find a manufacturer for his idea, but after months and months of research, he succeeded. Another setback came when the COVID pandemic forced many delays in obtaining materials and shipping. 
Young was thrilled when the decoys finally became available for sale online at HunterDecoy.com.
“The product still wouldn’t be available if it was not for the help of Katherine Fossler at the UW-River Falls Small Business Development Center (SBDC),” Young said. “She gave so much of her time and offered so much expertise in starting a small business that I could not believe her services were at no cost to me through the SBDC.” 
One of those resources was the Entrepreneurial Training Program (ETP) offered by the SBDC. 
Young said his experience at the ETP was excellent. During his time in the program, Young learned from different presenters and business owners. By the end of the program, Young had his business plan complete.
Young is looking forward to the future of his small business, hoping to expand the product line to include more items in addition to the hunting decoy. He looks forward to learning more about marketing, so consumers will have a good understanding of what the product is and how it works. 
“I am grateful for my daughter’s help in designing our logo,” Young said. 
Madison Young is a marketing major and was happy to contribute to her dad’s fledgling business.
In February 2023, to spread the word about the hunting decoy, Young will be attending a four-day outdoor sports show called Outdoorama in Novi, Michigan. In March, he will be featured at the Open Season Sportsman Expo in Wisconsin Dells.
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