Digital marketing is evolving at the speed of light. Sometimes, it seems impossible to keep up with all the latest trends and not fall behind your competitors. But the solution is closer than it may seem.
Part of your job as a marketer can be offloaded to software. Typically, these solutions are based on Artificial Intelligence and Machine Learning technologies. This means that they can process in seconds the amount of data that a human can’t analyze even in a matter of hours. This will help your influencer marketing campaigns get progressively stronger.
The range of such solutions is also vigorously expanding, as is the demand for them. We expect the market to grow 19% over the next ten years. Given the trend, it will reach at least $264 billion by then.
Want to choose the top tool? Keep reading!
We don’t want to take up much of your time, so we’ll show you a quick statistical summary that will convince you better than a long rant.
Get the latest news, resources and tips to help you and your small business succeed.
According to Marketing Automation Platform Insights, as of 2022, we have the following totals:
You probably don’t have any more questions about the feasibility of using marketing tools in 2022. Then, it’s time to get to the point!
Now that you’ve realized the importance of marketing tools, let’s focus on the top solutions you can use to enhance your performance.
WatchThemLive (WTL) is one of the best marketing software for your affiliate marketing. It helps you measure the effectiveness of your website performance. Want to know how?! Then let’s take a look at its impressive features.
Well, heatmaps will give quick cues about your business’ performance, and its improvements. In addition, heatmap tools enable you to analyze existing analytics data and find the spots that might reflect where customers give the most or even the least attention.
Hot colors like red determine the sections that most of your customers give their attention to. While cold color like purple shows the areas in which your customers give low attention. What is it good for?
To sum up, this feature will help you to identify the best and worst-performing areas of your website.
The session replay tool tracks all your visitors’ interactions on your website including scrolling, clicks, mouse movement, and more. It is a visual understanding of your visitor’s behavior on your website.
With session replays, you can navigate your customers’ experiences and find your website’s barriers, bugs, and errors. Then you can fix them all to give a more seamless UX and boost your website performance. You can also export your data into CSV and PDF.
Interested to know more about WTL features?! Keep reading!
Want to follow your visitors’ journey? WatchThemLive’s website analytics aims to answer questions like Who are your visitors? Where are they from? What browsers, languages, operating systems, and even devices are they using?
In addition to answering the mentioned questions, It reveals other detailed data like your website traffic. The good news is that You can export all data in either CSV or PDF.
As an all-in-one CRO tool, WatchThemLive allows you to track goals and custom events to track conversions. The custom events can include a range of page views, form submissions, button clicks, and even scrolling.
Looking for a solution to address your customers’ concerns more efficiently and faster than ever? Want to see their problems on your website? WatchThemLive’s live chat feature will enable you to get access your visitors’ session recording after they leave a text on your chat box.
Pretty straightforward, right?!
Interested to know what your satisfied clients say about your service or product but they don’t record a video because it is time-consuming? Well, using WatchThemLive’s video testimonial you can easily collect their reviews and feedback in a single click.
This feature lets you preset certain questions to be displayed on the screen as your clients record a testimonial video! This way, all they need to do is to press a button to answer questions quickly.
WatchThemLive Funnel Analysis
Using this feature, you can easily map and analyze different stages of your conversion funnel to set up effective strategies for your website.
Sign up on WatchThemLive to guarantee your website performance! You can get the advantage of its free plan!
Semrush has gained the trust of 10 million professionals worldwide, making their workflows easier. Discovering Semrush is like finding gold: dozens of features, tools, and capabilities are available on this platform. It only takes a few clicks to use it all.
What exactly can this solution help with?
Also, this solution is compatible with any CMS or even website builder you may use.
Your site’s performance and sales will no longer be the same! But how much should you pay for it? The short answer is – a lot. If you’re a small startup without an unbounded budget, it can be a dauntingly large total. This is a major disadvantage of Semrush that we can’t keep quiet about.
Prices range from $119.95/mo to $449.95/mo. You can get some discounts, which you’ll find out about when you go to their website. But honestly, they are not as substantial as they may seem.
Note: Semrush is an American company with Russian roots. Its founders are Russians, as are many other members of their team. On the background of Russia’s invasion of Ukraine in February 2022, there was some turmoil in the SEO community about the morality of using this solution.
But we should note that the company’s representatives publicly and firmly spoke out AGAINST the invasion, which put all the dots over the i’s. Since our moral principles were in sync, we feel it’s quite ethical to include this tool in our ranking.
LeadsBridge is an iPaaS automation solution that enables marketers and advertisers to enhance their omnichannel strategy and build their own interconnected marketing ecosystem.
LeadsBridge fulfills your integration needs, focusing on bridging gaps between top advertising platforms – Google, Facebook, LinkedIn, and TikTok – and main marketing platforms – CRM, email marketing software, autoresponder, and so much more. LeadsBridge is also equipped to develop tailor-made integrations based on your unique business needs.
The LeadsBridge platform is specifically designed for companies that want to streamline their advertising activities by integrating their marketing stack with Facebook & Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
With 380+ out-of-the-box integrations available, you can easily connect your favorite software with your advertising platforms, seamlessly synchronizing data for your marketing workflows.
With LeadsBridge’s integrations, data flows from a source into a destination of your choice automatically and in real-time, while always maintaining CCPA and GDPR compliance.
LeadsBridge main features include:
LeadsBridge offers a free plan, which includes 100 leads per month and one running bridge. You can then upgrade to paid plans to gain more features:
Pro: Starting with 3 bridges and 800 leads/mo for $22 a month, you get to pick the number of leads to sync, and how many bridges you need, and the price will adjust accordingly;
Business: This is a managed service, so the volume of leads and the number of bridges is customized to your specific needs and then priced out manually.
All plans are GDPR and CCPA fully compliant, keeping all customer data safe.
InEvent is a dynamic audio-video solution that has the ability to create, recreate and customize a variety of virtual interactions ranging from Webinars, to live broadcasts, panel discussions, summits, networking sessions, and conferences, and spanning across the pharmaceutical, educational, corporate, and event tech industries.
The platform has cutting-edge mobile technology to make interactions and engagements with your attendee’s whole new levels with quizzes, gamification, interactive newsfeed questions, networking, and agenda.
With InEvent’s Live Studio you can have a TV-like streaming experience with all devices. It is the audio-visual solution you need to go beyond your events and webinar interactions.
Users can edit real-time videos in simultaneous collaboration without uploading files or using any external software. Its cloud-based platform will host your files and enable your access from anywhere.
The platform provides cloud-based servers being a repository for your video files and also marketing and analytics features to give an all-in-one solution to the clients.
What exactly can this solution help with?
The prices range from $830/mo to $990/mo. To get more information, you go to their website and contact their team.
FS-Poster is a popular WordPress plugin that makes it easy to share your content on Twitter, Facebook, Google+, LinkedIn, and other social networks. It has several features such as scheduling posts in advance and setting recurring schedules for sharing your content. With the ability to bulk upload images from Flickr and Instagram with one click, FS-Poster is a great tool for optimizing engagement.
Additionally, users are limited to 18+1 social networks, meaning that if a new platform becomes popular, they won’t be able to take advantage of it unless FS Poster integrates with it as well. Finally, there is no way to customize post URLs and post messages beyond a certain limit.
Overall, FS Poster is a powerful and reliable tool for automating social media postings. However, its lack of analytics features and customization options could be a cause for concern if you’re looking for something more detailed or advanced.
FS Poster is a freemium plugin. FS Poster Lite is the free version of the plugin and is available for download on WordPress. The Premium version of the FS Poster is $45, and you pay this price for a lifetime.
Planly is a freemium social media scheduler. Through Planly, it is possible to schedule social media posts such as Instagram, TikTok, Twitter, Pinterest, LinkedIn, Facebook, and Google Business Profile and their specific features.
Planly is a handy tool for social media managers, content creators, social media influencers, entrepreneurs, those working with social media teams, and just those who use a personal social media account.
If a question arises as to why Planly should be chosen, we can say that Planly has a different feature than other social media scheduling tools. No notification is sent to the user when Instagram posts, stories, carousels, reels, and TikTok videos are auto-posted. 100% automatically publish to social media whenever you want without push notifications.
To schedule a post on Planly, you must first create a free Planly account and add social media channels. You can then upload the image or video you want to download from Planlyn’s unlimited Media Library or by drag and drop.
These are the main features of Planly:
Planly is completely free to use. Also, no credit card is required. Other plans range in price from $15 to $80. You can choose the one with suitable features from other premium plans and do a free trial for 14 days.
When it comes to a complete social media marketing solution, few can stand against SocialPilot. It’s a highly competent tool that can take care of all your social media-related requirements. And its versatility makes it perfect for all sizes of businesses, be it agencies to large enterprises.
It supports all the major platforms including Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Business Profile, Pinterest, TikTok, and Tumblr. So how can we not call it an all-rounder among social media posting apps.
Its prowess in content scheduling and automation covers a wide array. You can create highly customized posts for specific social platforms using SocialPilot’s scheduler. Moreover, the tool gives you an endless supply of content to stay relevant and consistent in your posting with content curation and RSS feed automation.
Achieving all of this for all of those social media platforms and multiple platforms from a single dashboard can make the life of a marketer much easier. So here is a quick view of all the social media scheduling tools are some of the key features you get with SocialPilot:
You can avail of all of these amazing features starting from $30 for the Professional plan. You can give SocialPilot a test run with its 14-day free trial. If you still have any doubts, visit their website and schedule a demo call with their experts.
Statusbrew is a complete social media marketing platform for businesses of all sizes. Manage all your social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Play Store, and WhatsApp) activities from a single tool.
When it comes to controlling social conversations this is the best tool in the industry. You can manage 1000s of comments on social posts and ads without relying on an ads manager. Assign conversation to your team, create multiple views to simplify the navigation process, and sentiment analysis on the basis of text everything is there. Reply to your audience in real time on any social platform to deliver an omnichannel service.
Statusbrew allows creation of approval workflows for your team that reduce the scope of error. Monitor the performance of your social media campaigns by leveraging the highest no of metrics for each and every social activity.
Ace your social media marketing with this tool. Try out their 14 days trial and their pricing at just $69 per month.
Maropost Marketing Cloud is a great solution for those who are eager to gain a better overview of their audience.
Its main advantage is excellent results in compiling and analyzing data about the leads of its users. Thus, you will be able to create marketing campaigns that will not leave your audience indifferent.
Moreover, with Maropost Marketing Cloud, you can choose the best timing for mailing or tailor content to segmentation results. In short, maximum personalization is something you can easily deliver using this tool.
It is also a great assistant in the management of PPC campaigns. Maropost can be synchronized with Facebook Ads or Twitter for a smooth and easy operation. What exactly can this solution help with?
To experience all the power of this software in practice, you will have to pay a minimum of $79/mo or a maximum of $269/mo right away. Although the prices are not intimidating, the platform doesn’t offer a trial period. This is probably the main downside of using Maropost Marketing Cloud.
We regard this solution as one of the hottest and most encompassing on the market. It’s literally a magic wand for the marketer. And here’s why:
Suppose for a moment you’re in the transcription business, and you’re looking for new clients. HubSpot will allow you to keep track of your campaigns to optimize the sales process.
In short, HubSpot Marketing Hub will undertake much of the burden that could take up a lot of the marketing team’s time. This means that the solution will help you segment your audience, set up a campaign, attract leads, and then analyze how well it all worked out.
All the money invested in using Hubspot will definitely pay off. This tool could well be considered as an extra employee in the team.
What exactly can this solution help with?
To use HubSpot Marketing Hub, you will need to pay on average between $45/mo and $3,600/mo depending on the package you choose and the number of marketing contacts. The site has a handy calculator to estimate the final cost based on your exact needs.
Cons: It can be quite difficult for beginners to navigate this solution until they are trained to use it.
The ApiX-Drive online connector is another useful tool for marketers. With this service, you can set up various integrations and automate workflows. For marketers, ApiX-Drive has hundreds of ready-made solutions that will help you save time and get additional resources for more important and creative tasks.
Internet marketers use various services in their work: analytics tools, advertising systems, email programs, chatbots, task managers, etc. The wider the list of technologies used, the more routine operations appear.
As a rule, they consist in synchronizing data between services and performing repetitive actions. It is this kind of work that a marketer can get rid of using the ApiX-Drive online connector.
Why internet marketers most often use the ApiX-Drive service:
The ApiX-Drive online connector greatly simplifies the work of a marketer. For example, when a new lead appears in the Facebook advertising account, the customer’s contacts are transferred to the service for mailing, an entity is created in the CRM system, and a welcome letter or SMS is sent to the client. And all this happens automatically without the participation of a specialist.
A feature of the ApiX-Drive service is a simple process of setting up integrations. Any experienced PC user can link several systems or even build a whole chain of connections. You can start automating workflows without financial investments. The ApiX-Drive service offers a free “TEST-DRIVE” package. Paid plans start at $19/mo.
Is a graphic creator tool with hundreds of templates for all your marketing creatives. Visme has online whiteboard tool for team collaboration and learning. You can make presentations, infographics, reports, graphs, and many more using just one tool!
SocialBee is a social media content planning tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).
When it comes to efficient content management tools, SocialBee is the best one if you are looking to step up your social media game. Handle all your social media management needs from one place with ease—at an affordable price.
SocialBee is a social media automation platform that allows you to get more leads with less effort. Customers love the personal touch that the team adds to their experience and the speed SocialBee has when it comes to innovating and improving the current features. Some call SocialBee “their secret weapon” or “their trusted partner”.
With SocialBee, you can enjoy effortless posting to your socials, gain access to a rich list of features, and stay in touch with a highly responsive customer service team.
What exactly can this solution help with? You can integrate social media into your marketing mix by using SocialBee’s top features:
The prices range from $19/mo to $79/mo. To get more information, you can go to their website and schedule a call with a specialist. They also offer a 14-day free trial for their tool.
Ainfluencer is one of the other top influencer marketing tools that help brands and influencers connect and collaborate. It’s a free Instagram influencer marketplace that lets brands run and manage different types of influencer marketing campaigns easily.
You, as a brand, can create free campaigns on the marketplace, set all the necessary details and requirements, and search and invite their targeted influencers using the platform’s various search filters, including location, hashtags, gender, number of followers, etc.
Alt: Find influencers
You can use Ainfluencer’s in-app chatbox to negotiate your terms with influencers and close the deals, and after running campaigns, you can get an in-depth data analysis to track the success of your marketing campaigns.
Moreover, if you do not have the time to run campaigns all by yourself, you can use one of Ainfluencer’s pricing plans and let the experts do all the processes for you. Set your walkthrough session now and ask any further questions you have.
Button: Try Ainfluencer for free
AiSchedul is a powerful, easy-to-use tool to schedule social media posts. You can get more organized and plan ahead, or just have fun while it schedules your content automatically based on data-driven algorithms. Use it to increase engagement and drive traffic to your e-commerce pages from your Instagram posts.
The AiSchedul platform is a one-stop shop to engage and schedule your social media posts. You’ll be surprised at how much time you’ll save by using AiSchedul’s powerful tools to automatically share content, run Instagram giveaway campaigns, and get organized.
You can schedule as many posts as you want with just one click, enabling you to publish at optimal times. AiSchedul’s team is focused on delivering the best customer support experience possible to users. They offer a number of features that make managing Instagram accounts easier. Give AiSchedul a try now!
Sending Instagram DMs is quite crucial for businesses these days, which makes it essential to keep the conversations running smoothly and smartly.
Managing the sometimes-hectic customers who contact you is a task in itself, so DMPro takes care of everything from sending bulk DMs to sifting through Instagram spam messages. DMPRO also makes it easy to manage your messages when you have thousands of contacts.
With this tool, you can promote your products & services on Instagram DM with ease and sell on Instagram DMs effortlessly.
After signing up for a DMPro service, all DMPro members have access to its advanced dashboard which allows them to track their performance and manage their accounts efficiently.
forms.app is one of the form builder tools you will definitely need in the field of marketing. With forms.app’s more than 600 pre-made templates, users can create surveys, forms, and quizzes on any topic within minutes.
With these, you can measure satisfaction or collect information about undecided customers. Getting an opinion from consumers about your product or service has great importance for you to improve your business.
Using forms.app’s advanced features, you can turn prospects into loyal customers with a variety of lead quizzes. By examining the results of advanced analysis and statistics, you can instantly get the data you need for your business. Moreover, forms.app offers users a free forever plan and you can use almost all advanced features in this plan. Other important features are as follows:
Reviews are an essential part of marketing in today’s world. Smart marketers utilize reviews on the website in various forms. It’s the best way to build trust with your potential customers, no matter which industry you work in.
Trustmary offers a comprehensive solution for the process of collecting and utilizing reviews that matter in the best way possible: showing the right reviews for the right visitor at the right time and in the right place.
The product has different plans for different needs. If you want to start small, you can install a free Google review widget and showcase your existing reviews on your website.
You can also start collecting original reviews and video testimonials automatically with easy review forms that you can distribute on different channels.
When you have collected the reviews, add them to your website with stylish widgets. It will increase your website’s conversion rate and sales potential. You can also use lead generation forms, popups, and chatbots supercharged with social proof to capture more leads and customers.
Trustmary finds your best reviews and widgets with a handy A/B testing function. It makes sure you are utilizing the maximum potential of your website traffic!
If you opt for the full-suite product, you can automatize your whole feedback collection flow, convert positive feedback into public testimonials, and measure customer satisfaction – all with minimum to no manual work.
EasySendy Pro is an email marketing platform for digital marketing teams. It integrates with multiple email delivery API relay service providers and enables the delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers, do email list cleaning, email warmup and check reports, track email clicks, and open each email campaign. It also has a smart autoresponder and email list segmentation.
You can add Web Pop Forms to capture email subscribers from a website, clean email lists, build email warmup processes, build custom subscriber pages, edit email templates with a drag-and-drop editor, and do subscriber segmentation filtering. Connect your app/website through API, Google Analytics, WordPress, and Zapier.
So, if you make digital or physical products, provide services, build software, and market/ sell online, EasySendy Pro is for you. 🙂
FindThatLead is an all-in-one lead generation platform that helps businesses and individuals find the professional contacts they are looking for, generate leads, verify emails, manage their customer portfolios as a CRM, and establish mass email communication.
FindThatLead’s integrated CRM allows its users to capture and update the status of their contacts, prospects, leads, and customers.
Prospector, its lead generation functionality, allows sales professionals to search and prioritize companies and employees based on location, industry, size, technology, job titles, keywords, and other categories.
FindThatLead’s API allows its users to integrate its system with various third-party tools such as Hubspot, Salesforce, Gmail, Salesflare, and more. Users are also provided with dashboards that show sales funnel results, from email open rates to conversion rates.
Tools on FindThatLead:
The digital world is changing so fast that it is crucial to hop on the last bandwagon of innovations so as not to be left far behind. In 2022, you can only be whitelisted in the marketing community if you’re in the loop on competitive process optimization solutions.
Explore the suggested solutions and pick the one that can simplify your workflow.
Good luck in the fast-changing world of marketing!
Get the latest news, resources and tips to help you and your small business succeed.
While most business owners understand that their people are one of their most important assets, hiring the best talents isn’t an easy task. Startups, in
Data security is essential for businesses of all sizes, regardless of industry. While it is easy to assume that only large companies are vulnerable to
Are you considering a franchise business in the food and beverage industry? There are many advantages and disadvantages involved in franchise restaurants. And one of
Scheduling is like bookkeeping, tedious, time-consuming, and a necessary part of any business. But what if it didn’t have to be a burden? Instead, you
If you are thinking about a career as a web designer or web developer, there are some things you should know about the concepts. Even
The Importance Of A Strong Sales Process One of the biggest challenges for startups on the road to success is developing a strong sales process.